Ngoan, the creator behind @ngoansx@ngoansx

Car culture, roasted.

Original sketch comedy about the cars people drive and the people who drive them: game-show parodies, 80s cartoon PSAs, music videos, and recurring automotive comedy formats built to be shared.

17.7M
views from the 67 Reels posted in the past 90 days
265K
average views per Reel, across every one of them

Account-wide, Instagram and Facebook views for Reels posted in the past 90 days. Updated October 11, 2026.

Account-wide · past 90 days

Reach that travels

66%of the 67 Reels passed 100K views
1.03Msends: people sharing a Reel with a friend
1.56Mlikes, comments, sends, and saves
94%U.S. viewers*
87%ages 35 and up*
73.1Kfollowers: 66.5K Instagram, 6.5K Facebook

Views add Instagram views and Facebook plays for every Reel posted since July 13, 2026. Sends, likes, comments, and saves are from Instagram. *From Instagram Insights for a typical episode, October 2026.

Recurring formats

Not one viral hit. Repeatable formats.

Your brand can live inside a format the audience already knows, instead of interrupting it.

Episodes and total views for each series since June 1, 2026.

Brand work

Built into the formats

The brand lives inside an episode the audience already wants to watch, so the ad is the content.

Cover of GI Joke: GT3 RS owners, made for EZ Off

Paid integration · EZ Off

GI Joke: GT3 RS owners

EZ Off was written into a regular GI Joke episode, so the product is part of the joke instead of a break from it. Viewers got the episode they came for, and the brand came along for the ride.

512K
views
30.4K
sends
12.1K
likes
219K
accounts reached

1.9× the views of the average Reel

Posted Jul 27, 2026 · Watch it

Cover of NTV Music Video: C5 Paradise, a spec ad for Rydell ChevroletSpec ad · Rydell Chevrolet

Spec ad · Rydell Chevrolet

NTV Music Video: C5 Paradise

The dealership becomes the set of an NTV music-video parody, so Rydell is part of the story rather than a logo tacked on at the end. Made on my own initiative to show what a dealer campaign could look like.

520K
views
28.1K
sends
22.8K
likes
311K
accounts reached

2× the views of the average Reel

Posted Sep 12, 2026 · Watch it

Views on Instagram and Facebook; sends, likes, and reach from Instagram. Updated daily. Rydell Chevrolet did not commission the spec ad. "Average Reel" is the average for Reels posted in the past 90 days.

Partnerships

Ways to work together

On @ngoansx

Sponsored @ngoansx content

Original content created for and distributed to the @ngoansx audience.

Inside a format

Brand integration

A product or brand incorporated naturally into an established @ngoansx format, with appropriate tagging, messaging, and campaign integration.

For your channels

Custom content production

Original comedy created for your brand to use on its own channels.

Built for automotive: Wheels • Tires • Suspension • Performance • Tools • Detailing • Track • Automotive lifestyle, and any brand that wants to reach car people.

Pricing is scoped to each campaign: creative, distribution, usage rights, exclusivity, campaign length, and deliverables.

Who's behind it

Made by a car guy, for car people

Ngoan

I've been in car culture for over 20 years and run Tamale Track Days, a Southern California track-day series. Every sketch comes from things I've actually seen at meets, in paddocks, and in owner groups.

I've also been a software engineer for 17 years and built my own AI-assisted production workflow, which is why the videos are fast to turn around, consistent, and built to perform.

20+years in car culture
17years as a software engineer

Your car. My audience.

Tell me about your brand, shop, or event and what you want people to feel. I'll come back with a concept.

Open to select brand partnerships, automotive campaigns, and representation opportunities.